Last Updated: May 21, 2025

Lendfax Media, LLC, doing business as LendFax (“LendFax,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, share, and safeguard your information across all our lead generation services. By using our website, forms, or services, you consent to the practices outlined below.

1. Scope and Overview

This Privacy Policy applies to visitors and users of any LendFax-owned website, form, or landing page, including those hosted through third parties. We operate as a marketing and lead distribution platform, not a lender or financial institution. We collect personal and financial data to match consumers and business owners with relevant service providers in the following industries:

Business Loans
Personal Loans
Debt Relief (Consumer & Business)
Credit Repair
Mortgage & Refinance
Insurance (Health, Life, Auto, etc.)

LendFax recognizes the eleven (11) broad categories of personal information referenced in the CCPA that a business may collect about a consumer. In particular, LendFax has collected the following categories of personal information from consumers within the last twelve (12) months:

Category	Examples	Collected
A. Identifiers.	A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.	YES
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).	A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories.	YES
C. Protected classification characteristics under California or federal law.	Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).	YES
D. Commercial information.	Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.	YES
E. Biometric information.	Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.	NO
F. Internet or other similar network activity	Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.	YES
G. Geolocation data.	Physical location or movements.	YES
H. Sensory data.	Audio, electronic, visual, thermal, olfactory, or similar information.	NO
I. Professional or employment-related information.	Current or past job history or performance evaluations.	NO
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).	Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.	NO
K. Inferences drawn from other personal information.	Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.	YES

Personal information does not include publicly available information from government records, de-identified or aggregated consumer information, or information otherwise excluded from the CCPA’s scope.

2. Information We Collect

We may collect the following categories of information:

Personal Identifiers: Full name, email, phone number, address
Financial Information: Business revenue, SSN, EIN, credit score range, loan purpose
Demographic Data: Age, state of residence, business type
Device & Usage Info: IP address, browser type, time zone, cookies, session tracking
Consent Metadata: Timestamp, form ID, browser ID, consent version text

3. How We Use Your Information

We use the data you provide to:

Match you with service providers that align with your needs
Verify identity and eligibility for financial services
Facilitate contact from LendFax and/or selected partners
Send follow-up emails, texts, and calls (if you consented)
Retarget you through ads on Meta, Google, and other platforms
Improve our services and prevent fraud

4. How We Share Your Information

By submitting your information, you consent to us sharing it with:

Lenders, brokers, insurers, and financial service providers
Service providers (e.g., CRM platforms, analytics, suppression tools)
Affiliate or sub-broker partners working under contract with us

We do not sell your information without your consent. Sharing is done solely to deliver the service you requested.

The table below describes how we have disclosed this information in the past 12 months:

Categories of personal information	Categories of third parties to whom this information was disclosed	Categories of third parties to whom this information was sold / shared
Identifiers	Hosting and IT services providers, data analytics providers, and customer care service providers	Social media networks and marketing and advertising providers; 3rd party data purchasers/service providers from whom consumers are seeking services
Sensitive Personal Information, such as bank account information and social security number	Hosting and IT services providers and payment processors	3rd party data purchasers/service providers from whom consumers are seeking services
Internet or other electronic network activity information	Data analytics providers, hosting and IT services providers, and customer care service providers	Social media networks and marketing and advertising providers
Geolocation information	Data analytics providers, hosting and IT services providers, and order fulfillment service providers	Social media networks and marketing and advertising providers
Inferences regarding preferences or other characteristics	Data analytics providers, hosting and IT services providers	Social media networks and marketing and advertising providers
Audio, Visual or Similar Information	Hosting and IT services providers, data analytics providers, service providers who assist with fraud or loss prevention, and customer care service providers	We do not sell or share.

We have disclosed Personal Information for the following commercial/business purposes in the preceding 12 months:

To provide the services you have registered for on our website.
To provide you with information, products, or services that you request from us, or resolve consumer concerns, or request to opt-out of marketing.
To provide you with notices concerning our products, services, events, or news, that may be of interest to you.
To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collections.
To improve our website, products, and services, and present its contents to you including testing, research, analysis, and product/service development.
To maintain the safety, security, and integrity of our website, platforms, as well as products and services, databases, and other technology assets, and business.
To respond to government or law enforcement requests and as required by applicable law, court order, or governmental regulations.
To evaluate or conduct a merger, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our business or assets.
As described to you when collecting your Personal Information or as otherwise permitted under applicable law.

We have sold or shared Personal Information in the preceding 12 months to personalize your website experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our website, third-party sites, and via email or text message (with your consent, where required by law). We do not knowingly share or sell the Personal Information of anyone under the age of 16. We use Sensitive Personal Information (i.e., Social Security) only for purposes expressly permitted under California law.)

5. Your Consent to Communications (TCPA & CAN-SPAM)

By checking the consent box and submitting a form, you authorize LendFax and its partners to contact you via:

Autodialed or pre-recorded/artificial voice calls
SMS/MMS messages
Emails

Message/data rates may apply. Consent is not a condition of service. You can opt out at any time by clicking unsubscribe in emails or replying STOP to texts.

6. Your Rights and Choices (CCPA/CPRA & State Laws)

We use cookies and tracking technologies including Meta Pixel and Google Analytics to:

Access a copy of the data we hold on you
Request deletion of your personal information
Opt out of the sale or sharing of your personal information
Correct inaccurate information
Limit the use of sensitive personal data

You can submit a request by emailing info@lendfax.com or completing our Data Request form. We will verify your identity and respond within 45 days. If we require additional time to process your request, up to a maximum total of ninety (90) days from the date the request is received, we will notify you of this and inform you of the reason for requiring the additional time.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period.

The verifiable consumer request must:

Provide sufficient information that allows LendFax to verify, to a reasonable degree of certainty, that you are the person about whom LendFax collected personal information (or your authorized representative), which may include multi-factor authentication of identifying information provided by you. Such authentication may be conducted and verified independently or in combination with a comparison of personal information already maintained by LendFax, if any; and
Describe your request with sufficient detail that allows LendFax to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us, but we must also be able to confirm the personal information relates to you. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.
We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

Non-Discrimination: We will not discriminate against you for exercising any of your rights as described above. Unless permitted by the law, LendFax will not:

Deny you goods or services.
Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
Provide you a different level or quality of goods or services.
Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

7. Use of Cookies and Online Tracking

We use cookies and tracking technologies including Meta Pixel and Google Analytics to:

Understand how visitors use our sites
Retarget visitors with relevant ads
Measure ad performance

You can manage cookie preferences through your browser or device settings or by directly updating through our website cookie banner.

8. Data Retention

We retain personal data:

For up to 5 years for legal and compliance purposes (e.g., consent logs)
For up to 24 months for marketing and re-engagement, unless you opt out
In accordance with retention periods defined by law or contract

9. Data Security

We endeavor to safeguard and protect your information. We have security measures in place, including industry-standard encryption and access controls, to help protect against the loss, misuse, and alteration of personal information under our control. All leads and form submissions are stored and delivered via LeadProsper. Admin access is MFA-protected and restricted to key personnel.

Please be advised that, although we take commercially reasonable technological precautions to protect your data, no data transmission over the Internet can be guaranteed to be 100% secure; therefore, we cannot and do not warrant that your information will be absolutely secure.

10. No Services for Minors

We do not knowingly collect data from individuals under 18. If you believe a minor has submitted information, contact us immediately.

11. Third-Party Websites

Our site may contain links to third-party sites. We are not responsible for their privacy practices.

12. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be posted on our website with the new effective date.

13. Contact Us

For questions or to exercise your rights:

Email: info@lendfax.com
Phone: 877-625-9772
Mail: 7251 W Palmetto Park Rd, Boca Raton, FL 33433

Please print and retain a copy of this Privacy Notice for your records.